Importance Of Shape And Color
The logo helps to explain the essence of core value, business and a small message without words. It is a tough challenge to create a logo design that uses the right choice of color and shape. Each shape and color brings in a different meaning and perspective.
Underlying Message In Shapes And Colors Understand the subliminal message each shape and color brings into the logo design to create a perfect one. Custom logo design is required for exchanging the right information to the customers.
- Circle, oval and ellipse are used to explain inclusive or community message. Usually circle and rings show unity or friendship and curves give a feminine slant.
- Jagged points and straight lines give a masculine slant.
- Square and triangle show strength and professionalism.
- Triangles indicate science, law and religion.
- Horizontal lines indicate tranquility and vertical ones show aggression.
- Red indicates passion, danger or aggression. Muted shades of red show warmth and stimulate appetite (KFC, Mc Donald).
- Orange is for innovation and youth.
- Yellow is the color for warm and friendly.
- Green is for natural and environmental products.
- Blue and grey goes for professionalism, success and authority. Most of the finance company uses these colors.
- Purple fits for royalty, religion and passion.
- Brown is masculine and pink is feminine.
- Bold, cursive and heavy typefaces appeal to women and novelty typefaces are good for kid’s products.
It is always better to hire Logo Designers who could provide with a unique and perfect logo design for your company as it is important how the customers perceive the images. A mistake in logo can cause blunder misinterpretation about the business. The above said designs are very basic and help to build a complex professional logo design with deep meaning.
